SEO – Attract Clients to Your Virtual Assistant Business

It is tough to get noticed on the Web these days….

…. but luckily, SEO can help you fight this battle.

SEO (Search Engine Optimization) is the process of improving the visibility of your website in the search engines such as Google, Bing, Yahoo etc. –  in other words, getting your site on the first few pages of the search engines (and preferably on the first page) so that people can actually find your site when they search for you or your specific services.

You can think of SEO as your ticket to make more money, because more visitors to your website, means more money in your pocket.

So, how does SEO generate leads for your business?

Well, most people these days are using the internet to search for information.

When you apply good SEO techniques on your website and people are searching for a Virtual Assistant, they are more likely to find your site within the sea of VA websites on the internet. Only when someone find and enter your website, you have a chance to convert that  visitor into a paying client with the content and info on your site

In contrast, if you don’t use good SEO, there is a big change that potential customers will never find and visit your site.

This translates into the simple fact that if you’re having a Virtual Assistant website without using good search engine optimization (SEO)….,

….you’re literally flushing your money down the drain.

Does a Virtual Assistant Need a Website? Top 3 Evaluation Criteria.

Does a Virtual assistant need a website?

There is no hard and fast rule on this.  However…

…most well-known and well-established VAs do.

Is it a critical component for VA business success?

Again, there is no scientific proof that it is.

However, if we look at the bigger picture it become obvious that each VA business  have in principle 3 main strategic areas (i.e. your clients, your own business and also your competitors) to consider when developing an overall business approach.

Therefore, to decide if a website is necessary and a worthwhile investment for your VA business, it should definitely benefit at least one, but preferably all three strategic areas. Thus, let’s break it down into a few questions and after evaluating each area, you might be in a better situation to make a decision  whether you need a website for your Virtual Assistant business. Read more »

Scary Web Site Marketing Facts

About two years ago my son phoned me one morning and asks me to log onto a well known jewellery store’s web site to take a look at their selection of engagement rings.  He was in the process of getting engaged.

At first, I was quite amazed but I soon realized that “this is how the younger generation is doing business”.

The matter of the fact is, he browsed several websites to see what’s available but he only visited ONE jewellery store and bought his fiancé’s ring.  The scary fact is that jewellery stores without web sites were not even considered.

WOW, to me the above underlines a very important fact we tend to oversee.   Running  a Virtual Assistant business without a website is like missing out on a goldmine of potential clients.

Read more »