SEO – Attract Clients to Your Virtual Assistant Business

It is tough to get noticed on the Web these days….

…. but luckily, SEO can help you fight this battle.

SEO (Search Engine Optimization) is the process of improving the visibility of your website in the search engines such as Google, Bing, Yahoo etc. –  in other words, getting your site on the first few pages of the search engines (and preferably on the first page) so that people can actually find your site when they search for you or your specific services.

You can think of SEO as your ticket to make more money, because more visitors to your website, means more money in your pocket.

So, how does SEO generate leads for your business?

Well, most people these days are using the internet to search for information.

When you apply good SEO techniques on your website and people are searching for a Virtual Assistant, they are more likely to find your site within the sea of VA websites on the internet. Only when someone find and enter your website, you have a chance to convert that  visitor into a paying client with the content and info on your site

In contrast, if you don’t use good SEO, there is a big change that potential customers will never find and visit your site.

This translates into the simple fact that if you’re having a Virtual Assistant website without using good search engine optimization (SEO)….,

….you’re literally flushing your money down the drain.

The Most Important Question

(and answer) to grow your virtual assistant business

I believe more and more Virtual Assistants are trying to “make it out there”, but are they REALLY growing their businesses into viable, profitable enterprises?

The most important Question you have to ask yourself as a virtual assistant business owner is …

Do I have a website?

The word virtual says it all.  The synonyms for virtual are:  practical, fundamental, near, effective and essential.

To be a virtual assistant means that you are not physically present in your client’s location, but you are virtually present which imply that you are almost present, effectively reachable and nearby.

In my eyes “virtually present” means that you are “present on line” and to be present on line you NEED to have a website!  Full stop. 

And if I may be particular, not only “just a website” but a professional looking one.  With a professional website, your business is open to the World 24/7, 365 days a year. 

A website is your online brochure where you are going to establish client confidence and rapport and to a great extent improve your overall business image.

When internet savvy clients are looking for virtual assistants in a VA-directory, odds are that they will be looking for website links and if you don’t have one, they will nine out of ten times move to your opposition’s listing, click on their link and never even return to yours.

Having a website means that you are not that local little business anymore.  It means that you have crossed all geographical borders and are an internationally recognized virtual assistant business.

 Can you really afford not to have a website of your own?

 And the answer is ….

…  NO!

Clients Are Looking Online For YOU Right Now

Do you own a Virtual Assistant website, or are you considering getting one?

Well, most VAs, at some point in their business, realise that a website is just the marketing tool they need to skyrocket their VA business.

Some then take the bold step, opt for a free webhosting site, get a domain name, choose a site template, write the best content possible and wait for the streams of customers to arrive at their doorstep.

After a few weeks they look at the web counter (that little tool that tells you how many people visited your site) to see that they had a whooping 23 visitors – of which more than 20 counts were probably the times that they’ve accessed the site themselves. They feel dismayed and wonder if this online marketing “thing” via a website is really working for them?

Online Marketing via a website can do wonders to any VA business ….

….but ONLY if you own a website that works for YOU! Read more »

Does a Virtual Assistant Need a Website? Top 3 Evaluation Criteria.

Does a Virtual assistant need a website?

There is no hard and fast rule on this.  However…

…most well-known and well-established VAs do.

Is it a critical component for VA business success?

Again, there is no scientific proof that it is.

However, if we look at the bigger picture it become obvious that each VA business  have in principle 3 main strategic areas (i.e. your clients, your own business and also your competitors) to consider when developing an overall business approach.

Therefore, to decide if a website is necessary and a worthwhile investment for your VA business, it should definitely benefit at least one, but preferably all three strategic areas. Thus, let’s break it down into a few questions and after evaluating each area, you might be in a better situation to make a decision  whether you need a website for your Virtual Assistant business. Read more »