Are you making this mistake?
Although VA services can be universal and anyone in the world can use it, the question should not be if everybody CAN use your services, but if everybody WANTS to use it? And the obvious answer is no.
Let me explain and let’s take water for example. Water is a universal product. Everybody in the world NEEDS water to live. So you can pretty much argue that when you put water in a bottle and sell it in a supermarket, you will have a pretty big market, won’t you? Everybody drinks water, so anybody can buy it.
Again, the question is not if anybody CAN buy bottled water, but if everybody WANTS to buy bottled water. [Read more…]