As a self-employed person, you have to wear a number of different hats. You’re the one doing all the client work and managing your clients. You’re the one doing your own admin and keeping your back-office in order. You’re the one managing your finances and trying to build your business. Because of all these different roles, marketing and getting clients can often be put on the back burner.
The problem is, when you put marketing on the back burner and you only focus on it once in a while (when all the other fires are put out), you never really get to do it properly.
People often don’t realize that if you don’t market your business consistently you won’t have clients consistently. Thus, marketing should be a priority in your business because attracting prospects and converting them into paying clients is the lifeblood keeping you in business.
Make marketing a priority in your business this year by using the following 5 tips….