About two years ago my son phoned me one morning and asks me to log onto a well known jewellery store’s web site to take a look at their selection of engagement rings. He was in the process of getting engaged.
At first, I was quite amazed but I soon realized that “this is how the younger generation is doing business”.
The matter of the fact is, he browsed several websites to see what’s available but he only visited ONE jewellery store and bought his fiancé’s ring. The scary fact is that jewellery stores without web sites were not even considered.
WOW, to me the above underlines a very important fact we tend to oversee. Running a Virtual Assistant business without a website is like missing out on a goldmine of potential clients.