Pricing your services correctly will help you stretch your pay check.
According to Wikipedia “price is the quantity of payment or compensation for something.”
In Virtual Assistant terms, I would like to rephrase it to “price is the quantity of payment or compensation a client is willing to pay for the services delivered by a Virtual Assistant.”
Set Your Price Like a Pro and STRECH that pay cheque
Although it is important to determine your hourly rate upfront, I firmly believe that you should evaluate each request for services and each client on merit and set your price accordingly.
The easiest way to evaluate a request is to: Read more »
“Marketing is not an event, it is a process . . .
It has a beginning, a middle, but never an end.
You improve it, perfect it, change it, even pause it, but you never stop it completely”
You may deliver the best virtual administrative services and support in the world, but if your target market doesn’t know about you, you won’t make a dime. Why be average? Use your own dynamic approach and make sure you end up head and shoulders above the crowd… Read more »
Marketing is all about growth and growth normally happens through planning and action.
When you’ve found your passion, marketing will be something you “love to do” and not something you have to do. You will look at marketing from a different perspective and it will not only become an effort to grow your own business but it will become a joint effort with your niche market to grow their business as well.
The “action” part of marketing your virtual assistant services to your passion or niche market will involve…
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Do you see marketing as a “trip to the dentist” obligation?
or
Do you see it as a powerful tool to reach your ideal client and to grow your business?
If the latter is your answer, why then do most Virtual Assistants use the “shotgun” approach when doing their marketing?
One of the biggest mistakes usually made by Virtual Assistants, is their preference to market their Read more »
Are You Tired To Do Marketing Without Reaping The Rewards?
For most home based business owners and entrepreneurs, marketing is and should always be a priority but often they are so tired of using the same methods over and over again that neglecting this all important strategy becomes a fact.
My question to you today is:
“Do you know WHY you are marketing your business?” If your answer is a positive Yes, I assume you are marketing your business …
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Wow, thi
s year flew by and everyone is running around, wrapping up, reviewing and planning for the year ahead…
… and South Africa is ‘kicking the ball’ and ‘blowing the vuvuzela’ to get everything in order for the Soccer World Cup.
Francis and I are also having our fair share of “year-end running around” sessions to get our business planning in place before the family arrive for a well deserve bi-annual Christmas get-together.
Wednesday night when waiting to attend a VA-networking webinar at 01h00 (yes at night and it was well worth the wait!), I thought about “today” and wondered whether “today still matters” to us. Sometimes we are so busy dwelling in the past (wrapping up) and thinking about the future (planning) that the today of our lives passes us by without any notice.
Having said that, I am the first to admit that the way you live today have an enormous impact on your tomorrow and that today’s actions lead to tomorrow’s successes or failures.
Preparation today, gives you confidence for tomorrow
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About two years ago my son phoned me one morning and asks me to log onto a well known jewellery store’s web site to take a look at their selection of engagement rings. He was in the process of getting engaged.
At first, I was quite amazed but I soon realized that “this is how the younger generation is doing business”.
The matter of the fact is, he browsed several websites to see what’s available but he only visited ONE jewellery store and bought his fiancé’s ring. The scary fact is that jewellery stores without web sites were not even considered.
WOW, to me the above underlines a very important fact we tend to oversee. Running a Virtual Assistant business without a website is like missing out on a goldmine of potential clients.
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Making use of the benefits of online marketing is a sure way …
to create visibility for your virtual assistant business and to reach more well-informed, motivated clients.
The challenges of becoming a virtual assistant never stop. This is why VAs should constantly be looking for small home business ideas to grow their businesses.
I can still recall how my parents tend to use the yellow pages when they were looking for a certain product or service. Nowadays we have various “online yellow pages” to our disposal by the click of a “mouse”.
Online directories are one of the most cost effective ways available for marketing a virtual assistant business.
There are numerous benefits of online marketing through directories, but for now I am only going to highlight four:
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Becoming a Virtual Assistant is almost as diverse as the colours of a beautiful sunset.
Watching a beautiful sunset the other day I couldn’t help thinking about the wonder and diversity of colour. Yellow, orange, pink, 
blue … actually numerous colours danced in synergy on the horizon to give pleasure to its spectators and I was really thankful that sunsets are not only different shades of grey and white and that they differ from day to day.
While sitting in astonishment, virtual assistant marketing crossed my mind. Wouldn’t it be wonderful to adopt a different approach when doing business? What if the virtual admin assistant business approach has a sunset effect on its clients? Will it make a difference?
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Responding to a RFP need not drive Virtual Assistants nuts.
If you possess the qualities of a good Virtual Assistant you are halfway there.
Lately everybody wants to become a “work from home” administrative entrepreneur but before jumping onto the band wagon you should ask yourself whether you have the qualities to land yourself the job when responding to a rfp (request for proposal).
It is time to realise that being a Virtual Assistant differs from being a clerical worker or secretary employed by a company. Ou
r duties are more diverse as we deal with different clients and we should relate to them in whatever way necessary to make their business, and the business owner’s life, run smoothly.
Considering and submitting a request for proposal is an exciting time for any new business owner. It means the business is doing well and the owner needs assistance as he is no longer able to effectively keep up with the demands of the business. It is therefore understandable that the choice of a Virtual Assistant will be given the utmost of consideration and that the business owner will ensure that the VA he decides on has the qualities he is looking for.
Although there are numerous qualities, the most wanted for an outstanding Virtual Assistant seem to be:
VA Business | Marietjie, 6 Apr 10 | 
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